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Vitasoy MomentPacks

Vitasoy MomentPacks

963 번 감상됨

로봇이 아님을 인증

8.0
투표해 주셔서 감사합니다. 귀하의 투표가 저장되었으며 잠시 후 표시됩니다.
아니오
동영상 설명

We stepped into our consumers’ shoes and identified moments that matter them the most: Working, Studying, Loving, Happy and Winter moments. 60 moment icons were created to start playful little conversations with our consumers in their language about these 5 moments. The 5 moments were introduced in the first phase and specific moment icons were bolded in the second phase to deepen the understandings. We elevated tetrapak packaging from a format to the walking communication tool and pass on “Vitasoy, Stand by me. Every moment.”

추가됨: 21 Feb 2017
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