theQ Commercial: Shut Up & Shoot

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theQ and advertising agency theQ lifestyle from Stockholm have released an amazing video commercial recently.

The world’s first social camera is enabling its users to upload the pictures online instantly after they have been taken. The video depicts a group of friends, hanging out in the city, enjoying life and documenting it on theQ. The brand claims that the camera of waterproof and “idiotproof” – that’s how easy it is to use it!

Watch the spot and have a good laugh.