Prius. Live Happy.

1,117 번 감상됨

로봇이 아님을 인증

8.0

투표해 주셔서 감사합니다. 귀하의 투표가 저장되었으며 잠시 후 표시됩니다.

예

아니오

Based on a modern day fairy tale, the Prius will use the "Live Happy." campaign to keep its position as the #1 selling hybrid vehicle.

Every element in TV, print, and web was 100% handmade. It was either painted, cut out, or sculpted from different materials, and then photographed and brought into After Effects & Photoshop to make a 3D world.
Most images are ripped off google and made in the computer, and we have lost the fun and playfulness in actually making things. We wanted to give this campaign a charming human quality while also utilizing all technology available.
Michelle Pokorny CW & Alicia Benz AD
Miami Ad School, Miami
TV Spot: MAS Gold, 2009

수집된 쿠키는 콘텐츠 추천, 트래픽 집계, 맞춤 광고 제공에 사용됩니다. 저희 웹사이트를 이용하는 것은 와 에 동의하는 것으로 간주됩니다.