New York Lottery and advertising agency DDB have released a new hilarious video spot recently.
The spot features husband and wife, having breakfast. The man is reading a paper and suddenly cuts his finger into it. The wife is shocked and goes over the top trying to help her beloved not to bleed to death. The “Play It Safe“ campaign promotes the Win For Life lottery tickets for the first time in the brand’s history.
Watch the spot and have a good laugh.