McVitie’s: Create the Biggest “Awwww” Effect!

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McVitie’s and advertising agency Grey from London have released the cutest campaign this year.

The spot promotes digestive biscuits. The sweet treat tempts to eat it and have that warm feeling of pleasure in your belly. The creatives have illustrated the feeling by making the most adorable kitties and a mysterious creature come out of the McVitie’s package. The commercial indeed have the biggest “awww” effect this year!

Watch the video and tell us if you liked it.