This is a PSA, which we thought was very strong therefore we wanted to share it with you. It features a kid, who talks like a mature, self reflecting person. It would be so helpful, if that was true. However, kids do not talk that way. They usually keep their pain hidden for various reasons – maybe they do not want to upset their parents or on the contrary – the latter are not supporting. In any case the company invites to learn and recognize when children are suffering.