Cemento APU Video: Muscle Power

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Cemento APU and Carne Prime Advertising House have released this ridiculous video spot.

The commercial takes place at some remote village in South America. It is founded in the backdrop of staggering mountains. However, the villagers want to expand. And for that they need a lot of muscle power. You would think – machines. No, not at all. The creatives had to pull off a lot of prosthetics.

Watch the video and have a good laugh.