Alivia Foundation Video: Crayfish

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Alivia Foundation and advertising agency DDB from Warsaw have made this affective video ad lately.

The spot raises awareness about a good cause: cancer foundation. The video features a digital beast – cancer. The monster is being attacked by a Alivia Foundation’s sent savior. However, the end of the fight depends on money: the more support pink savior receives, the bigger hope to save a patient is. The video and the music tune are very affective, indeed.

Watch the video and spread the word.