Underwear manufacturer Miroslav is launching its brand new men’s underwear range presenting a humorous video campaign made by M&C Saatchi.
The main character stretches a pair of a brand new Miroslav underwear on his steering-wheel and crashes into the other car. As a result, airbag smashes into his face together with undies. Quality Best Appreciated Up Close. Doesn’t matter how you do it, the campaign announces.
According to the Miroslav Head of marketing Andrew Scott: ‘The core benefit of the product is quality. We knew we had to do more than put a model in the underwear to communicate that. While the benefit is a pragmatic one, we’ve tried not to take ourselves too seriously’.
Underwear ad with no naked bodies? Seriously?! Well, see this video with a different approach yourself and say what you think of it.