Julyna and advertising agency Cossette Toronto have made this short video, raising awareness of the women health.
The video takes place at the barber shop. The campaign aims to increase awareness of cervical cancer, as well as to promote healthy lifestyle. The prevention of HPV plays a major role in preventing cervical cancer. Therefore, Julyna – non-profit organization – is also trying to raise money for The Canadian Cancer Society.
As for the video, there is a tendency to make something simple and slightly funny, rather than black and white tearful story.