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The writer, literary scholar Jonathan Gottschall has collaborated with animator Greg Lytle and launched this interesting video that promotes the new book entitled “The Storytelling Animal”.

The video is a stylish cartoon. The voice behind the camera introduces us to a problem: why people tell stories? The whole human history is full of storytelling transferred from generation to generation. The story is supplemented by funny cartoon images. The book seems to be really interesting and revealing a new point of view about human beings and their nature.

The book suggests that telling a story has a crucial importance in all of our affairs, including business. The bare facts do not put us into an action. But if they are wrapped up into a compelling story – they sell.

추가됨: 04 May 2016
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