DB Export Dry and Australia’s creative agency Colenso BBDO have launched this incredibly funny commercial about the beer.
The video documents a history. It is said that in 1997 the New Zealand had a wonderful grape yield. So the wine was inn and the beer was off. Ladies were very happy. Unfortunately, the men were not. Wine has a problem – it just tastes not right. So men became very unhappy. Until one day Export Dry saw the light of the day.